( ävänt-gärd )
Originally used to describe the front line of an advancing army, the term avant-garde is now applied to any group that progressively pushes the boundaries of innovation and creativity.
With this core philosophy, Avant Garde Wheels strives to innovate beyond what is accepted as the status-quo in the wheel industry, manufacturing superior quality wheels with performance-driven engineering in mind. With realization that even the best looking wheel can be ruined with improper sizing, we engineer our wheels to ensure proper fitment from the very beginning. At Avant Garde, we are passionate not only in the importance of the quality of our wheels, but how they are going to look on your vehicle as well.
In order to maintain the highest quality possible, Avant Garde utilizes the latest in computer-aided engineering and testing when it comes to the creation of all of our wheels. By utilizing Finite Element Analysis (FEA), we are able to perform detailed testing methods to ensure the strength and durability of our wheels. FEA allows for detailed visualizations of where a wheel can bend or twist and indicates the distribution of stresses and displacements. This allows for entire designs to be constructed, refined, and optimized before any manufacturing occurs. To ensure we never compromise on quality, each of our designs complies with the stringent testing of the industry recognized JWL standard. For detection of even the most minute flaws, our wheels are put under pressure in a specially designed water tank and scanned for hidden flaws by X-ray. This entire process ensures we provide the highest quality product to our customers.
As a result of our unique manufacturing abilities, Avant Garde is able to produce vehicle specific fitments designed to fit each application as aggressively as possible without compromising on style. Every Avant Garde wheel is produced with specific vehicles in mind in order to cater to the various niche markets from around the industry. Aggressive, yet functional fitment is our goal in order to make each of our wheels look as attractive as possible on your vehicle.
With over 40 years of experience in the automotive wheel industry, all of us at Avant Garde understand the level of attention to detail that should be required from everyone in this industry. Unfortunately, not all companies are fortunate enough to be managed and run by fellow automotive enthusiasts. Thankfully, our passion for engineering the best possible wheels can easily be recognized through the quality and finish of all of our products. Our passion for our own vehicles is reflected into the company and extends to our sales team, marketing department, and warehouse staff. Here at Avant Garde, we are fueled by enthusiasts and driven by passion.